BAMM Fall Meeting

Mike Berland, CEO of Berland Strategy & Analytics

Mike is an internationally recognized strategic advisor and communications consultant and an expert in how people think and behave as consumers, voters and decision-makers. Prior to founding Berland Strategy & Analytics he was CEO of the insights and analytics arm of Edelman Public Relations, Edelman Berland, and President of the research and political polling firm Penn, Schoen & Berland.


Mike has written two books. In 2015, he co-authored the #1 Best Seller Fat-Burning Machine: The 12-Week Diet with former Olympic triathlon coach Gale Bernhardt. (Mike is a New York City Marathon finisher and successfully completed the 2015 Ironman World Championships in Kona, HI.) In May 2009, Mike released a book with co-author Doug Schoen, titled What Makes You Tick? How Successful People Do It and What You Can Learn from Them.

BAMM parking will be at the North West corner of the campus. From highway 101, use the second Symantec driveway on Ellis Street to access BAMM parking. From Middlefield Road [and hwy 237], turn left into the first driveway on the left after turning on to Ellis Street. Follow signs to E Café for event.